Executive Director, Center for the Study of Cuban Culture and Economy
Joseph L. Scarpaci
About the Speaker
Dr. Joseph L. Scarpaci, Executive Director, Center for the Study of Cuban Culture and Economy, has been involved with cultural and educational travel to Cuba since 1991. Since then, he introduced more than 500 students, faculty, alumni, and interested travelers to the island. He aims to show travelers the many nuances of Cuban culture and economy.
He is the author of three books and dozens of articles about Cuba. These include Cuban Landscapes: Heritage, Memory and Place (with Cuban geographer Dr. Armando Portela, New York: Guilford, 2009); Plazas & Barrios: Heritage Tourism and Globalization in the Latin American Centro Histórico (University of Arizona Press, 2005); Havana: Two Faces of the Antillean Metropolis (London and Chapel Hill: University of North Carolina Press, 2002, with Cuban architects. Dr. Mario Coyula Cowley (Emeritus Professor of Architecture, CUJAE) and Dr. Roberto Segre (Emeritus Research Professor, Federal University of Rio de Janeiro). In October 2011, Routledge Press's Advances in Management + Business Studies series published his co-authored work, with Cuban marketer and lead author, Emilio Morales, Marketing without Branding: Brand Preference and Consumer Choice in Cuba.
Dr. Scarpaci is Interim Chair and Associate Professor of Marketing of the Department of Marketing and Management at West Liberty University, West Liberty, WV. He is also Emeritus Professor of Geography, and was also on the Urban Affairs and Planning faculty for 15 years, at Virginia Tech. He has also taught at Rutgers University, The University of Iowa, The University of Florida, and the Universidad Interamericana de Puerto Rico (Bayamón). He has held Fulbright teaching and research awards in Chile (twice), Uruguay, and Colombia (twice). Students on his study abroad programs have been introduced to Chile (1988-1994), the Dominican Republic (2005, 2006), and
Cuba (1991-2004, 2011 - present).
He holds a Certificate in Marketing Management from the Pamplin College of Business at Virginia Tech, which was awarded by the Association to Advance Collegiate Schools of Business (AACSB). His doctorate is from The University of Florida where he earned a Certificate in Latin American Studies. Penn State awarded him a M.S. in Geography (minor, demography) and he took a B.A. in Geography at Rutgers University, Livingston College in Geography (minor, agronomy). He is an active member of the Association for the Study of the Cuban Economy, The Latin American Studies Association, American Marketing Association, Conference of Latin Americanist Geographers, the Association of American Geographers, and the American Evaluation Association.
His is the book review Editor of the Journal of Latin American Geography and serves on several editorial board including Health & Place, Estado, Sociedad y Territorio, and The Southeastern Geographer. Clients for whom he has consulted include The American Geographical Society, National Geographic, The Pan American Health Organization, Virginia College of Osteopathic Medicine, The Ecuadorian Ministry of Patrimony, The City of Cuenca (Ecuador), The Urban Institute, The National Geospatial Intelligence Agency, Eastern Regional Hotel Association (Dominican Republic), American Council of Education, World Affairs Council of Los Angeles, World Affairs Council of Philadelphia, Lincoln Institute for Land Policy, The Alexis de Tocqueville Institute, among others.
For the past five years he has been the Regional Editor (Geography) for contributions on 'The Caribbean' for the Library of Congress's Handbook of Latin American Studies.